Tuesday, November 25, 2008

The Subtlety of Jamming a Culture

Culture jamming is defined as the modification of mass media, done to convey a different message than the original intended.

Here, the author plays on the warning signs created by governments to keep people out of danger. The author uses this to raise awareness, in a comedic fashion, about culture jamming found in urban environments. As well, the author includes a false remedy which further satirizes the stifling of culture jamming. In doing this, the author effectively changes the message from a government warning about the avoidance of danger to a satire of said warning which outlines the foolishness of being offended by political statements made against government actions.

This is only one example of culture jamming, but it can be found all over; in subways, parks and public bathrooms you just have to open your eyes. Many are hidden in plain sight, on billboards, bus schedules and street signs, and all of them are meant to make you think about the world around you.

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